Sustainable fashion

Sustainable fashion

Sustainable fashion is a buzzword (and overused, often without much to back it up) these days, as we’re all becoming aware of the huge impact our clothes have on the environment the big one—the company is responsible for a staggering four to 10 percent of global greenhouse gas emissions each year . But what does sustainable fashion really mean? In short, sustainability is the term used to describe truly sustainable clothing that protects the environment and textile producers and therefore reduces CO2 emissions, it addresses overproduction, reduces pollution and waste, supports biodiversity, ensures fair wages for garment workers and safe working conditions It is important for Given the number of factors involved, there are still very few companies that deal with all of these complex issues, and even the manufacturers acknowledge that there is always room for improvement This means simply buying products labeled ‘sustainable’ is not enough; We need to completely rethink our buying and clothing habits. So, if you want to make sure your wardrobe is as sustainable as possible going forward, here’s everything you need to know.

  1. Buy lower and buy better It may be a cliché, but the mantra of “ buy lower and buy better ” is crucial when you consider that an inconceivable 100 billion pieces of apparel are produced worldwide each time. Before you buy, Harriet Vocking , principal brand officer at sustainability company Eco-Age, advises asking yourself three all-important questions “What are you buying and why? What do you really need? You ’ll wear it at least 30 times? ” 
  2. Invest in sustainable fashion accessories More shopping can also mean supporting contrivers who promote sustainable practices, including Colina Strada, Chopova Lovena, Bode, who all use recycled fabrics in their designs Specific rudiments dwindling demand can also help, be it sustainable sticky cloth companies(e.g.). Gal Collaborative and Indigo Luna), whether you look for swimwear companies (including Stay Wild syncope and Natasha Tonic) or denim (Outland Denim and Re Done). 
  3. Trade in alternate hand and quaint goods Thanks to sites like The Real Real,Vestiaire Collective and Depop, secondhand vintage is becoming increasingly affordable, so consider buying pre-loved items when looking to add to your wardrobe. Not only will you extend the life of these garments and consequently reduce the environmental footprint of your fashion, but you will also have access to exclusive garments like no other. Look to Rihanna and Bella Hadid — both vintage buffs — for inspiration here. 
  4. Try to buy a house Instead of buying a new outfit for that wedding or BBQ this summer (Covid restrictions permitting, of course), it’s now easier than ever to grab something to wear instead. According to a survey, in the UK alone, a staggering 50 meters of clothes are bought and worn only once every winter — an unclean habit we should throw away as soon as possible, given that clothes are burned the equivalent of one garbage truck is disposed of so every second. 
  5. Avoid green washes As consumers become increasingly aware of their environment, greenwashing—operators using vague, misleading or false claims to portray themselves as less environmentally friendly than they actually are —most common are ‘sustainable fashion’, ‘environmentally friendly’, ‘eco-friendly Look away buzzwords like ‘, ‘responsible’ for a look whether brands have a comprehensive plan to back up their claims.
  6. Know your content When it comes to purchasing sustainability, it’s important to understand the impact of factors. A good rule of thumb is to avoid virgin materials like polyester—which makes up 55 percent of clothing worldwide—because these are derived from fossil fuels and take years to degrade They are not natural materials all created equal: for example organic cotton significantly more than conventional cotton Uses less water and no harmful chemicals. Global Textile Standards (referring to for cotton and leather), the Leather Working Group ( for leather) and the Forest Stewardship Council (for viscose) to ensure that the materials used to make your clothes do not have a significant impact on our planet.
  7. Ask who made your clothes With an epidemic drawing attention to the severe plight of fashion designers around the world, it is important that the people who make our clothes are paid fairly and have safe working conditions. Look for companies that clearly disclose information about their facilities and their policies on pay and working conditions.
  8. Find scientific objectives A good place to start to see if manufacturers are serious about reducing their environmental footprint is to see if they are committing to a scientific goal. For example, companies that have signed up to the science-based target program—including Gucci owner Kering and Burberry—must achieve CO2 emissions reduction targets that align with the Paris Agreement 
  9. Support positively impactful brands Environmental companies such as Mara Hoffman and Sheep Inc. has begun to consider how fashion can have a positive impact on the environment rather than simply minimizing its impact. Regenerative agriculture—agricultural practices like growing no-till crops and cover crops—is a growing trend in fashion that aims to restore soil health and biodiversity 
  10. Beware of harmful chemicals The hidden chemicals used to treat our garments are of great concern, contaminating local waterways and posing hazards to garment workers. Look out for the Made in Green certifications offered by OEKO-TEX and Bluesign, which impose chemical handling requirements during manufacturing.
  11. Reduce the amount of water under your feet Given that the clothing industry uses a staggering 93 billion cubic meters of water annually — the equivalent of a 37-metre Olympic swimming pool – we should all be more aware of the water content of our clothes. As mentioned earlier, organic cotton uses less water than conventional cotton (91 percent less, according to one study), while synthetic the use of less water also reduces water consumption 
  12. Watch out for sustainable fashion While animal products like leather and wool pose environmental and ethical concerns, vegan choices, which often contain synthetic ingredients, can also be harmful to our planet The good is that, exciting new products are coming to market, such as Bolt Threads’ Mylo Leather, a mycelium-fungal roots- already popularized by Stella McCartney is 
  13. Take care of your clothes Extending the life of your clothes is important when it comes to reducing the environmental footprint of your clothes, and ensuring that they don’t clog landfills after only one or two wears Make sure your clothes will last as long as possible without having to overwash ( that is your CO2 emissions water and will 

14. Avoid microplastic pollution Because synthetics are hard to avoid altogether (nylon and elastane are still needed in sticky fabrics and underwear to provide that all-important stretch), laundry can yield thousands of plastic particles more into our waterways and oceans, harming marine mammals . Fortunately, here’s a simple solution: Invest in a microplastic hole like the GuppyFriend wash bag, which you can put your clothes linen in or a Kora Ball to connect to your washing machine

15. Make sure your clothes get a second life
Being mindful of how you dispose of your clothes when cleaning out your closet will help keep them from ending up in the landfill. Reselling your clothes or organizing alterations is the best way to ensure they have a second life, as well as donating to charities and organizations looking for used clothing and pieces if damaged beyond repair for reuse, explore special reuse schemes for materials where possible.

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