The Legendary Voice of Indian Radio Unveiled Amin Sayani
The Legendary Voice of Indian Radio Unveiled Amin Sayani
Amin Sayani (21 January 1932 – 20 February 2024) was an Indian radio announcer. He gained fame and popularity throughout the Indian subcontinent when he presented his popular song Binaka Geetmala program on the airwaves of Radio Ceylon.[1]He was one of the exemplary broadcasters. His way of addressing the audience with “behno aur bhaiyo ” (meaning “sisters and brothers”) as opposed to the traditional “bhaiyo aur behno” is still considered a rhyming advertisement ho He has performed over 54,000 radio broadcasts and 19,000 spots/ jingles since 1951, compered (or voiced) was.Sayani died of a heart attack on February 20, 2024 at the age of 91.
Amin Sayani was introduced to All India Radio in Bombay by his brother Hamid Sayani. Amin was involved in English activities there for ten years. Later he contributed to the popularity of All India Radio in India. Sayani was also a part of films like Ghost Bungalow, Teen Devian, Boxer and Katl over the years. In all these films, he was seen playing the role of an announcer at an event. With the help of his mother Kulsum Sayani, Sayani founded, published and published a fortnightly magazine for the newly educated on the guidance of Mahatma Gandhi. The fortnightly RAHBER (1940 to 1960) was published simultaneously in Devanagari (Hindi), Urdu and Gujarati scripts – but all in the simple “Hindustani” language spoken of by Gandhi. It was this foundation of easy communication that helped him through his long life of commercial broadcasting, culminating in him being awarded the “Hindi Ratna Puraskar” in 2007 by the prestigious Hindi Bhavan in New Delhi.
A little known fact about him is that he worked as a brand executive in the marketing department of Tata Oil Mills Ltd in 1960–62 – mainly in charge of their toilet soaps: Hamam and Jai Between All India Radio (since 1951), Air commercial work (since 1970) and overseas stations (since 1976),Amin Sayani has produced and produced (or voiced for) over 54,000 radio programs and 19,000 spots/jingles (facts with education of the Limca record). has been recorded.)
The most popular radio shows they produce( especially for consumers who buy serviceability) Sibaka( formerly Binka) Geetmala Broadcast since 1952 – substantially by Radio Ceylon, and latterly by pictorial Bharati( AIR) – was revived after a gap of 4 times totaling over 42 times, was blazoned as COLGATE CIBACA GEETMALA 2 times by Vivid Bharati public network. KUMARS FILMI MUQADDAMA and FILMI MULAQAAT on AIR and Vividh Bharati for 7 times. SARIDON KE SATHI 4 times.( AIR’s first patronized show.) BOURNVITA QUIZ GUIDE( in English) age 8.( He took over from his family and tutor, Hamid Sayani, after his death in 1975.) SHALIMAR SUPERLAC JODI 7 times and 7 times. Maratha Darbar shows Sitaron Ki Pasand, Chamktaya Sitarai, Mehekti Baten, etc. 14 times. SANGEET KAY SITARON KI MEHFIL 4 times – and still running( in 2014).( The format includes interviews with leading musicians, melodists and songsmiths, as well as music career footage; integrated across radio stations in India and abroad for marketable subscribers in.) Saini also produced a 13- part radio diurnal as a drama grounded on real cases of HIV/ AIDS – including interviews with prominent croakers
and social workers( This series – named Swanash – All India It was commissioned by radio that its audio videotapes had been extensively available field NGOs.) Audio communication by Amin Sayani on compact slice( preliminarily available on LP and mail).
Amin Sayani Offers over 2000 stage events in India, including musicals, beauty pageants, fashion shows, award functions, film silver jubilee events, International Film Festival Closing Ceremony (in Delhi), concert types, conferences, workshops and shopping included. He also rocked overseas stage roles – in the US, Canada, UK, South Africa, UAE, Netherlands and West Indies. In 2014, Amin Sayani was still active on radio in India.
He was awarded the Padma Shri in 2009. [7] Apart from this, Amin Sayani was the winner of several awards such as: loopLiving Legend Award from the Indian Chamber of Commerce & Industry (2006) with the Indian Radio Forum Cannes Hall of Fame Award (2003) from Radio Mirchi (the FM network of the Times Group). Golden Abbey by Advertising Club, Bombay (2000) for Outstanding Radio Campaign of the Century ( “Binaca/Cibaca GEETMALA” ). Hall of Fame Award from the Indian Academy of Advertising and Film (IAAFA) (1993); Man of the Year Award (1992) Limca Record Book Gold Award from the Association of Advertisers of India (ISA) (1991) Shri K.R. Narayanan, then Vice-President of India.
He died on February 20, 2024 at the age of 91 from a heart attack.